11 Feb 2012

The Bottom Line

Here at SeeMeDesign we’ve recently enjoyed dabbling in the world of finances. Fresh off the press are the American Stock Transfer & Trust Company’s Annual Meeting Planning Guide and Transition Guide. We handled the brand development, design and layout, copy editing and production management for both of the these pieces.

In past posts, you’ve seen mostly finished products. This time we thought you might enjoy a behind-the-scenes look at the printing process. Both of these guides were printed on a 6-color offset printing press. The oversized sheet pictured below is called a press sheet, which is how it all begins. As you can see, the press prints multiple pages of the guide on this giant sheet of paper. From there, everything is folded into what are known as composites. Finally, the pieces go to bindery where the edges are cut off and the books are bound.

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