21 Mar 2013

The Illusion of Color

Written by Brittney Reeves
Graphics by Hannah Boresow

What is color? That seems like a simple enough question to answer, right? So go ahead, and try.

Let me guess… you had trouble?

Why is color so difficult to explain? It’s simple – color is nothing more than an illusion created inside our minds. The way we interpret color is an internal experience that cannot be shared with anyone else. As cool as it would be to put ourselves inside someone else’s mind and watch the world through their eyes, it just isn’t looking like it’s going to happen any time soon. I’m a dreamer – I try to avoid using the word impossible. But, if there were ever a time to use it, I believe now would be appropriate.

So, let’s think. What color do you associate with an apple? You may think of yellow, green or red, but how about purple?


Does something seem strange about one of these apples? Any sighted person would agree that the coloration of this apple is simply inaccurate. They might call it a piece of art, but it’s certainly not edible.

Now, let’s get deep – the way you are looking at the apple right now could be the way your neighbor sees an apple on a regular basis.

Have I confused you yet? This idea goes back to the age-old question we’ve all heard before – could your red be my blue? I would frequently ask myself this as a child. My inability to find the answer always left me feeling unsatisfied and confused. Now that I’m grown and can research these topics pretty readily myself, I can appreciate the fact that perception of color is immeasurable and unexplainable, but I’m still not satisfied.

This takes me back to 4th grade when I spoke with a man who was born blind. I will never forget the conversation. I asked if black was the only color he could see. He responded, “No- I see nothing.” When I asked for his definition of nothing, he asked me what I saw in the back of my head. “Nothing,” I responded. Point proven. Just imagine trying to explain the difference between blue, orange and green to someone who was born blind.

While pondering if we see color differently, it makes sense to bring preferences into discussion. My favorite color is purple and my mother’s is yellow. But is it possible that my purple is my mother’s yellow? Perhaps I would like sunflowers more if I could see them through my mother’s eyes.

While there is no direct way of reaching a conclusion yet, science suggests that people may, in fact, see colors differently. In the video below, Michael Stevens explains this idea with references to other scientific concepts and the behavior of animals.

With the limited knowledge we have today, we can’t make any assumptions about perception of color and communication, but it’s hard not to wonder how different we all see the world. So, the next time you ask someone their favorite color, keep in mind that until science can see how our brains think, their red could be your blue.

04 Jan 2013

Milk & Honey at Community Pie

Curious what we’ve been busy with over the last many months? Well, there’s been a lot going on, but here’s a glimpse of one big and exciting project.

Milk & Honey is a gelato, craft coffee and popsicle shop in the center of Chattanooga, TN. We designed this vintage logo concept to be used as the centerpiece for a wall at Community Pie, which will be the first restaurant to serve Milk & Honey gelato.

We are also working with some incredible talent on a full brand for the entire shop, but here’s a little preview to whet your appetite. Look out for more to come!



31 Dec 2012

Happily Ever After

This world could use a little more happiness, and we’ve decided to do something small to help contribute.

Below is a picture of our letterpressed instruction card for how to live happily, 2013 and beyond. If you’d like a copy of your own, just go to our facebook page and hit the like button. Then send us a message including your mailing address through facebook or at info@seemedesign.com. We’ll drop one in the mail and send it right over!

Spread the happiness. Share the love. Happy early 2013! Thank you for being an inspiration in everything we do.



26 Dec 2012

Circus Arts Institute

By Marci Cohen

It’s always exciting to see our clients succeed, and Carrie Heller, Founder of The Circus Arts Institute, has enjoyed many successes. So, of course we were excited when The Atlanta Journal and Constitution featured an article about Carrie and her Circus Arts Therapy® practice.

Carrie is one of those few people who has been lucky enough to create a career doing what she loves. As a child she enjoyed circus arts as a hobby, and she continued practicing that hobby as an adult. After becoming a Licensed Clinical Social Worker, Carrie developed a unique and effective way to incorporate circus arts into her professional therapy practice. Her program at Circus Arts Institue allows children with behavioral issues, learning differences and other challenges to take risks in a safe, non-competitive environment and to take pride in their distinct physical accomplishments. Carrie recognized the benefits of Circus Arts Therapy long ago, and ongoing research is confirming the positive results that Carrie sees every day.

Circus Arts Institute also offers adult Circus Arts FitnessTM classes, children’s programs and camps, professional instructor training courses, and corporate workshops at her studio. The ultimate multi-tasker, Carrie still carved out time to write the industry’s first training and safety manual while successfully juggling her growing business.

We’ve enjoyed following Carrie’s success in the process of helping her with rebranding with new logos and overall look, a new website with added functionality and even new t-shirts for students and instructors. Carrie is dazzling her audience on multiple levels and we’re proud to be a part of that!


Carrie Heller pictured above from the AJC wearing a shirt designed for Circus Arts Institute by SeeMeDesign.

12 Dec 2012

Sandy Relief Sponsorship

It’s been long enough for Hurricane Sandy to be pushed to the press back burner, but the clean-up is still a long way ahead. So, we have joined forces as a sponsor of this relief effort coming up this Monday from 6-9pm at Sweetwater Brewery. Our partners in this effort are W Atlanta – Midtown, Sweetwater Brewery and American Spirit Whiskey, all of which will support the Robin Hood Foundation.

So, what do you say… can I twist your arm to spend a Monday evening enjoying the pouring fountains of beer, whiskey and food from the W? Come on… our friends in the Northeast sure could use a little more help.

The invite and information is below. For more details, visit the facebook event. And of course, as a sponsor, that’s a SeeMeDesign.



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